Kim Kardashian in Talks to Repurchase SKKN Stake from Coty

Kim Kardashian, the renowned reality star and entrepreneur, is reportedly engaged in discussions to buy back a portion of her skincare brand, SKKN By Kim, from Coty. This potential repurchase comes three years after she made a staggering $200 million from the initial sale. As reported by The Wall Street Journal on July 11, sources familiar with the matter have revealed that Kim Kardashian, at the age of 42, is aiming to regain ownership of the 20% stake she had sold to the fragrance and cosmetics company in 2020.

The article further states that Kardashian’s intention behind acquiring the minority stake is to expand the beauty categories within SKKN. However, the terms of the deal, including the price, have yet to be established, and negotiations could still face hurdles. In June 2020, Coty, a New York-based company, purchased a 20% stake in Kim Kardashian’s cosmetics enterprise, valuing it at an impressive $1 billion. Following this announcement, Coty’s shares experienced an increase of up to 4% in after-hours trading.

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The Ownership of Coty

Coty Inc., a global beauty conglomerate, is primarily owned by Cottage Holdco B.v., holding a 10% stake in the company. Cottage Holdco B.v. possesses approximately 454,168,370 shares of Coty’s stock, which is presently valued at over $5.9 billion, according to the information available on the Gurufocus website. Notably, Sue Y Nabi, a highly accomplished businesswoman and entrepreneur in the cosmetics industry, assumed the leadership position as the CEO of Coty Inc. in September 2020.

Sue Y Nabi brings an impressive 27 years of expertise in the cosmetics industry, with a strong focus on Coty’s strategic areas. Her extensive experience encompasses achievements in perfumes, color cosmetics, and skincare categories across both mainstream and luxury channels. Additionally, she has successfully built brand reputations in key international markets. Prior to joining Coty, Nabi began her career at L’Oréal in 1993 and eventually became the company’s youngest-ever CEO. In 2009, she led Lancôme, guiding it to three years of remarkable double-digit growth and generating record sales of €3.2 billion.

Alongside her previous accomplishments, Nabi is also recognized for co-founding Orveda, a super-premium, clean, and vegan skincare line, alongside Nicolas Vu. Orveda made its debut in 2017 and has gained substantial acclaim in the industry. Nabi’s appointment as CEO of Coty in July 2020 was part of the company’s leadership reform.

Expanding SKKN By Kim and Coty’s Future

Kim Kardashian’s pursuit of repurchasing her stake in SKKN By Kim from Coty showcases her dedication to expanding the beauty categories within her brand. By regaining ownership, she aims to further develop and diversify SKKN’s offerings. This strategic move reflects Kardashian’s commitment to the success of her cosmetics line.

Additionally, Coty’s partnership with Kim Kardashian has proven beneficial for both parties. The acquisition of the 20% stake in her company bolstered Coty’s portfolio, which already includes prominent brands such as Max Factor and CoverGirl. This collaboration opened new opportunities for Coty to tap into the rapidly growing beauty market.

As negotiations unfold between Kim Kardashian and Coty, the future remains uncertain. However, their potential agreement holds the promise of mutual benefits and further success for SKKN By Kim and Coty alike. The beauty industry eagerly awaits the outcome of these discussions, as it may shape the trajectory of both entities in the competitive market.


Kim Kardashian’s discussions to buy back a stake in her skincare line, SKKN By Kim, from Coty have garnered significant attention. This potential repurchase highlights her determination to expand the beauty categories within her brand. Meanwhile, Coty continues to thrive under the leadership of Sue Y Nabi, a seasoned professional with extensive experience in the cosmetics industry. As the negotiations proceed, the future remains promising for both Kim Kardashian’s brand and Coty, setting the stage for potential growth and success in the ever-evolving beauty market.

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