Taylor Swift $100 million deal with FTX: FTX pulls out

[{"selector":"#anim-92a4c487-d9c2-4689-ac7c-4e2cb3e653db [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.931007794689386%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-011c171c-17dd-4e34-b2d2-2c624710e2f8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22ca2b62-bea7-4130-acfa-beda6d58e5fb","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Taylor Swift signed a touring partnership deal with cryptocurrency exchange FTX, but the deal ultimately fell through after FTX pulled out.

[{"selector":"#anim-c69fc2c8-2222-4993-b84b-945be53c8959","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6441fa8-3b35-471f-ae2a-9683c943cc83","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a31731db-2b66-4381-8166-4a10e1d43399 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Taylor Swift signed a touring partnership deal with cryptocurrency exchange FTX, but the deal ultimately fell through after FTX pulled out.

[{"selector":"#anim-80bbac13-fce9-4e42-b713-382feb7722b2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-92a55262-df4c-476a-84b8-3a77985aadee","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c4e7f0f-5f0b-4989-a36a-4fe4fbcd0e59","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] FTX has faced legal troubles and a high-profile explosion in the past.

[{"selector":"#anim-33ba7619-23eb-4072-9aa1-43123ea9380e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.62499988850121%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-0267249a-a996-49f6-a4e3-14fb0204024d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f3e39285-9afb-4ca3-b319-9941735aac62","keyframes":{"transform":["translate3d(99.03381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Lawyer Adam Moskowitz claimed Swift refused to sign the sponsorship deal because of this concern.

[{"selector":"#anim-eb6bfcfe-2ad8-41c5-8b86-8fc1a54697a2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":3000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-acc4d3c3-d270-4a9e-bbf9-d9dd73c9243e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8160424b-a297-4780-b95c-f69369c869d3","keyframes":{"transform":["translate3d(99.51691%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] FTX founder Sam Bankman-Fried has been accused of perpetrating one of the largest financial frauds in US history.

[{"selector":"#anim-c7b79708-f282-4b3b-accb-fb6fa5e08706 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3f4d8b58-898b-43c2-9e2e-84d5ffc2be5b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-02ab76ae-267f-4fc8-9240-89d19cef82fa","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Bankman-Fried pleaded not guilty to the charges brought against her by federal prosecutors.

[{"selector":"#anim-6b8cd902-45fc-441e-9359-7a87b8d628e1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(35.22338858221109%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-11f9561b-c71f-40cf-9d28-0e8a4dbdbd8d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2c896cb-3319-4b59-8733-e172f9557808","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Despite the allegations against Bankman-Fried and the legal troubles faced by FTX, Swift's side reportedly agreed to a $100 million tour sponsorship deal.

[{"selector":"#anim-6a626da2-b4a9-4469-ac36-0bbe68f5f090 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-21.874999829338588%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-f341e0f0-b98c-4e66-96e2-a06e0e2a2f62","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4af2353b-9d23-4721-a1bf-7a2c7837fb86","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] However, the deal never materialized due to hesitation from FTX.

[{"selector":"#anim-9fc225ef-d695-497e-ba2e-10fedc9d7bd7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.62499988850121%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c8eb5ea6-eabc-452a-b78c-e9a1e1d70ce7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18285ab8-f720-41f0-85b4-8179d65de316","keyframes":{"transform":["translate3d(99.51691%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The previously mentioned attorney, Adam Moskowitz, did not provide any further details regarding the discussions between SWIFT and FTX.

[{"selector":"#anim-37da12fd-f400-41f3-8c73-5d0b94df45b3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-35.360717684606904%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-13095616-fe4d-4f4a-a0ee-d5f4a944f7f2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c855cfa-0640-457c-9377-6c1ef7239ee3","keyframes":{"transform":["translate3d(99.51691%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This failed deal highlights the complexities and potential risks involved in celebrity endorsement of cryptocurrency products and the importance of careful evaluation before entering into such partnerships.

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[{"selector":"#anim-b591bc94-6039-46e2-92a7-a11ba7258156 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.305478507599%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-068f7ebe-6932-4426-b736-cfd0d2349426","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f45d9ed2-3a9e-4564-a945-ac8da76e2555","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74baef7b-68d4-40f7-8828-11d0902163c2","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Learn more

Taylor Swift $100 million deal with FTX: FTX pulls out

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