Mark Zuckerberg, the CEO of Meta (formerly Facebook), made his first tweet since 2012, featuring a meme of Spider-Man pointing at another Spider-Man.
The tweet was seen as a playful jab at Elon Musk, as both men were depicted as Spider-Man in the meme.
The timing of the tweet coincided with the launch of Meta's new app called Threads, which is positioned as a rival to Twitter.
Threads allows users to write text posts of up to 500 characters, as well as share photos and videos up to five minutes long.
The app is available in over 100 countries and has been highly anticipated by users.
Like Twitter, Threads allows users to engage with content by liking, reposting, and replying to posts.
However, unlike Twitter, Threads does not currently have direct messaging capabilities.
Mark Zuckerberg's previous tweet in 2012 was a promotion for one of his Facebook posts, which has since been removed from the site.
The launch of Threads marks Meta's attempt to compete with Twitter and expand its presence in the social media landscape.
The playful interaction between Zuckerberg and Musk highlights the rivalry and competition among tech industry leaders.